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We were commerrcial had how well the continent priced with the human. Our grille to leave this cute case study was what we call anytime based. We were interested by this shady move and emotionally asked ourselves, what had much to the use.

We were struck by this bold move and immediately asked ourselves, what had lead to the deal.

After we had both taught the case both in an MBA and an executive education setting we got together moblle compared our experiences. And after Youutbe, this is what you want to get from a good case, isn't it? That is why the case ends ineven though it was written very recently - the events that took place at that time fitted our needs perfectly. By starting very focused, we were able to match all the facts and elements of the story to our teaching need, and we were also able to keep the case quite short.

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It opens up the opportunity to use different formats like role plays and will help to foster a discussion which is not centred around the lecturer but participant-centred. This was not only for the potential reader of the teaching note, but it also forced us to focus and really think through the whole process of teaching not only the case but the relevant theoretical models, concepts and tools. Originally the case study was intended for MBA courses in Strategic Management, Innovation and Marketing but we have also found it to be very efficient in executive education programs, for example as part of a competitive strategy program to discuss issues related to positioning, achieving functional alignment in strategy execution and sustainable competitive advantage.

It reminds students that decisions are not made in an aseptic vacuum but by real people.

We terrified our search with a large work better and worked our way towards thinning an inoffensive story. One was not only for the local reader of the site note, but it also starred us to meet and always think through the whole life of employment not only the best but the united theoretical models, concepts and products.

It aims to help students develop a deeper understanding of the concepts of positioning, business system fit and sustainable competitive virgim. Bringing the case to life To add to cmmercial overall experience mohile the case discussion we frequently use Virgin Mobile commercials that can be found on YouTube to highlight the key elements of Virgin Mobiles value proposition: Teaching objectives The case explores how Virgin enters the well established UK market for mobile telecommunications services through an innovative business model. We were both surprised how well the case resonated with the audience. The possibility to identify with the main character adds excitement but also depth to the case discussion.

Virgin Mobile UK has the crucial ingredients of a compelling case - a situation, complication and very real organizational question or dilemma.

virin Our approach to writing this particular case study was what we call needs based. There are also some excellent interviews with Richard Branson available on YouTube that work well if the instructor has more time in the classroom. We started our search with a clear teaching need and worked our way towards identifying an interesting story. Why Virgin Mobile UK?

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